Supply Chain & Inventory Optimization
Avoid excess stock and stockouts. Secure your e-commerce operations with seasonal planning, alternative supplier analysis and inventory optimization. MercanWorks OÜ — Mustafa Mercan.
What Are the Biggest Supply Chain Problems in E-Commerce?
Inventory management is one of the most complex challenges for e-commerce sellers. Both excess stock and stockouts directly impact profitability.
- Stockout: Lost sales, Buybox loss, platform score penalty
- Overstock: Storage costs, capital tied up, markdown losses
- Single Supplier Risk: Production disruptions affecting entire catalog
- Seasonal Miscalculation: Wrong inventory level at peak season
What Does Supply Chain Consultancy Include?
- Inventory Turnover Analysis: Calculate optimal stock levels per SKU
- Seasonal Demand Planning: Sales forecasting for Bayram, summer, back-to-school peaks
- Alternative Supplier Sourcing: Backup supplier identification and qualification
- Reorder Point Setting: Automated reorder triggers to prevent stockouts
- Dead Stock Recovery: Strategies to liquidate slow-moving inventory
Supply Chain Optimization Process
Inventory Metrics We Track
- Inventory Turnover Rate: How fast stock is sold and replenished
- Days of Supply: How many days current stock will last
- Stockout Rate: % of days a SKU was out of stock
- Carrying Cost: Cost of holding unsold inventory
- Fill Rate: % of orders fulfilled from available stock
Who Needs Supply Chain Optimization?
This service is essential for sellers with 50+ SKUs on Turkish marketplaces, brands with seasonal demand spikes, and businesses that have experienced stockouts or overstock situations in the past 12 months. If you rely on a single supplier, supply chain risk management is critical.
Results MercanWorks OÜ Delivers
- Reduce stockout incidents by 70–80%
- Lower carrying costs by 15–25% through optimized order quantities
- Improve inventory turnover rate by 30%+
- Build supplier redundancy to eliminate single-source risk
- Convert dead stock to cash through structured markdown strategy
Supply Chain & Inventory Questions
Ordering based on intuition rather than data is the most common mistake. Without demand forecasting, sellers either run out of stock during peak season or are stuck with excess inventory after it passes.
Safety stock is calculated based on average daily sales, lead time from supplier and desired service level. MercanWorks OÜ uses historical sales data to set optimal safety stock levels per SKU.
We analyze 12–24 months of historical sales data to identify seasonal patterns. Pre-season inventory builds are planned 6–8 weeks in advance, accounting for supplier lead times.
Yes. MercanWorks OÜ has an extensive supplier network in Turkey. We identify, qualify and onboard backup suppliers to eliminate single-source risk.
Dead stock recovery strategies include: bundling with fast-moving products, structured markdown campaigns, alternative marketplace listings, and export to European buyers via micro-export.
Initial audit and recommendations are delivered within 2 weeks. Full implementation typically takes 4–8 weeks. Ongoing monitoring and optimization is recommended for sustained results.
Yes, supply chain optimization applies across all product categories. Fashion, electronics, home goods, personal care and food (non-perishable) categories are all within scope.
Yes, the two services are deeply connected. Inventory decisions directly impact P&L through carrying costs, stockout losses and markdown expenses. MercanWorks OÜ integrates both analyses for maximum impact.
Optimize Your Supply Chain
Contact Mustafa Mercan to eliminate stockouts, reduce carrying costs and build a resilient supply chain for your e-commerce business.