🛒 Marketplace Consultancy

Trendyol & Hepsiburada Consultancy

Switch to profitable sales with Buybox algorithm, commission optimization and store score management on Trendyol and Hepsiburada. MercanWorks OÜ — Mustafa Mercan.

What Does Trendyol Consultancy Include?

MercanWorks OÜ's Trendyol consultancy covers all critical metrics that directly impact your profitability.

  • Buybox Strategy: Win the Buybox with competitive pricing and store score optimization
  • Commission Optimization: Category-based commission analysis and net margin improvement
  • Store Score Management: Order fulfillment rate, delivery speed and return rate improvement
  • Ad Budget Planning: Trendyol Ads ROI optimization and campaign management
  • Listing Optimization: SEO-compatible title, description and tag strategies

How Does Hepsiburada Consultancy Work?

Hepsiburada has a different algorithm structure than Trendyol. Understanding the platform's own dynamics is critical.

  • Seller Performance Score: Metric tracking and improvement plan for HepsiExpress eligibility
  • Category Analysis: Market share analysis and competitive pricing in high-potential categories
  • Campaign Management: Strategic campaign participation and discount planning
  • Stock Management: Out-of-stock prevention and seasonal stock planning

Trendyol vs Hepsiburada: Which Platform Is Right for You?

Criterion Trendyol Hepsiburada
Market Share ~60% (dominant) ~25% (strong)
Commission Rates 8–25% (category-based) 8–22% (category-based)
Ad System Trendyol Ads (advanced) HP Ads (developing)
Logistics Trendyol Express HepsiExpress
Recommendation Fashion, home, electronics Tech, home appliances

What Results Does MercanWorks OÜ Deliver?

  • Increase Buybox win rate by 30–50%
  • Reduce commission burden by 2–5 percentage points through category optimization
  • Minimize advertising spend waste with ROAS-focused campaign management
  • Achieve store score above 95 — the threshold for platform promotion
  • Real profitability visibility through P&L reporting

Who Is This Service For?

  • Sellers with monthly revenue above 100K TRY on Trendyol or Hepsiburada
  • Brands considering entering Turkish marketplace
  • Companies selling on both platforms simultaneously and wanting to optimize operations
  • Businesses experiencing declining revenue trends and needing turnaround

Consultancy Process: How Does It Work?

1
Free Initial Consultation — Current operations, revenue and cost structure are reviewed
2
P&L Analysis — Channel-based profitability table is created
3
Strategy Development — Platform-specific action plan is created
4
Implementation — Listings, ads and store score improvements are applied
5
Reporting — Monthly P&L and performance reporting

Questions About Trendyol & Hepsiburada Consultancy

The Buybox is won with competitive pricing, high store score, fast shipping and low return rates. MercanWorks OÜ increases product visibility by optimizing these four factors.

Commission obligations are optimized through category selection, shipping agreements and premium seller status. A sustainable pricing strategy is created through net margin analysis.

With proper ROAS targeting and campaign optimization, significant improvement is typically observed within 4–8 weeks. Budget allocation and bid strategies are restructured.

Yes. MercanWorks OÜ manages both platforms with integrated P&L reporting. Cross-platform inventory and pricing strategy are optimized.

We generally work with sellers with monthly revenue above 100K TRY. However, high-potential brands and new entrants may be evaluated case by case.

Yes. Channel-based P&L reporting is fundamental to all consultancy packages. Real profitability is made visible after deducting commission, shipping, return and ad costs.

A free preliminary consultation can be requested via email or WhatsApp. Current operations are reviewed and a custom roadmap is presented within 48 hours.

No guarantees are given, but with proper implementation store scores regularly reach 95+ within 4–6 weeks. Key metrics are order fulfillment, delivery speed and complaint rate.

Get Free Trendyol & Hepsiburada Consultancy

Contact Mustafa Mercan to grow your sales and improve net profitability on Trendyol and Hepsiburada.