Amazon Seller Consultancy
End-to-end Amazon consultancy from account setup to FBA logistics, listing optimization to account suspension recovery. Sell on Amazon.de, Amazon.com and global marketplaces. MercanWorks OÜ — Mustafa Mercan.
What Does Amazon Seller Consultancy Include?
MercanWorks OÜ provides end-to-end Amazon seller support for Turkish businesses targeting European and global markets.
- Account Setup: Seller Central registration, brand registry, EU VAT compliance
- FBA Logistics: FBA prep, labeling, shipment plan creation and inventory management
- Listing Optimization: Keyword research, SEO-optimized titles, bullet points and A+ content
- PPC Advertising: Sponsored Products, Sponsored Brands and DSP campaign management
- Account Health: Monitoring and maintaining Account Health Rating (AHR)
- Suspension Recovery: Plan of Action (POA) preparation for suspended accounts
Amazon FBA vs FBM: Which Is Right for You?
| Criterion | FBA (Fulfilled by Amazon) | FBM (Fulfilled by Merchant) |
|---|---|---|
| Storage | Amazon warehouse | Your own warehouse |
| Shipping | Amazon handles | You handle |
| Prime Eligibility | Automatic | Seller Fulfilled Prime only |
| Cost | Higher (FBA fees) | Lower (but time-intensive) |
| Best For | Fast-moving, small products | Large, heavy or custom products |
Selling on Amazon Europe from Turkey
Turkish sellers can access all European Amazon marketplaces (DE, FR, IT, ES, NL, SE, PL) through a single European Seller Central account. Key requirements include:
- EU VAT Registration: Required for selling to EU customers
- EU Importer of Record: MercanWorks OÜ (Estonian EU company) can serve this role
- Product Compliance: CE marking, REACH compliance, safety standards
- Packaging Requirements: Multi-language packaging for EU markets
Amazon Listing Optimization: What Drives Ranking?
Amazon's A9 algorithm ranks products based on relevance and conversion rate. MercanWorks OÜ optimizes every element:
- Title: Primary keyword + brand + key features (max 200 characters)
- Bullet Points: 5 customer-focused benefits with secondary keywords
- Description / A+ Content: Rich media content for brand-registered sellers
- Backend Keywords: Search terms not visible to customers but indexed by Amazon
- Images: 7+ high-quality images including lifestyle and infographic shots
Amazon Account Suspension: What to Do
Account suspension is one of the most stressful situations for Amazon sellers. MercanWorks OÜ has experience handling multiple suspension types:
- Inauthentic product complaints — supply chain documentation and invoices
- Policy violations — root cause analysis and corrective action plan
- Performance-related suspensions — metric improvement and POA
- Intellectual property complaints — DMCA response and brand owner communication
Amazon PPC: Advertising That Actually Converts
Amazon PPC (Pay-Per-Click) is essential for new product launches and maintaining visibility. MercanWorks OÜ manages:
- Sponsored Products campaigns with manual and automatic targeting
- Sponsored Brands for brand awareness at top of search
- Negative keyword management to eliminate wasted spend
- ACOS (Advertising Cost of Sale) optimization targeting
- Launch campaigns for new ASIN ranking acceleration
Results MercanWorks OÜ Delivers on Amazon
- Successfully launched products in Amazon.de top 10 within 60 days
- ACOS reduction from 40%+ to sub-20% through campaign restructuring
- Suspended accounts reinstated within 2–4 weeks via POA
- FBA inventory levels optimized to prevent both stockouts and long-term storage fees
Amazon Seller Questions
To sell on Amazon.de, you need a European company or EU VAT number. MercanWorks OÜ's Estonian legal entity facilitates this process for Turkish sellers entering the German market.
When an account is suspended, a Plan of Action (POA) must be prepared and submitted to Amazon. MercanWorks OÜ is experienced in suspension recovery and has reinstated multiple accounts successfully.
From account setup to first sale typically takes 4–8 weeks: 2 weeks for account and VAT setup, 1–2 weeks for listing creation, 1–2 weeks for FBA shipment to warehouse, then launch with PPC advertising.
FBA is generally recommended for Turkish sellers targeting European buyers because Prime eligibility dramatically improves conversion rates. MercanWorks OÜ helps calculate FBA vs FBM profitability for your specific products.
Target ACOS depends on your product margin. A sustainable ACOS is typically 15–25% for established products and 30–50% for new launches. MercanWorks OÜ sets ACOS targets based on your unit economics.
Yes. Monthly PPC management is available including campaign optimization, bid adjustments, negative keyword additions and weekly performance reporting. Ad spend is optimized for maximum ROAS.
Yes. Brand Registry requires a registered trademark. MercanWorks OÜ assists with the application process and unlocks A+ Content, Sponsored Brands and Brand Analytics after registration.
We primarily support Amazon.de (Germany), Amazon.fr (France), Amazon.it (Italy), Amazon.es (Spain) and Amazon.co.uk (UK). Amazon.com (USA) is also available for sellers targeting the North American market.
Start Selling on Amazon Europe
Contact Mustafa Mercan to launch or scale your Amazon seller account with expert account management, listing optimization and PPC advertising.